substack's engagement rate sits at 0.48%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 75% are videos and 25% are photos. Notably, videos tend to get 2.2x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 218 characters.