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Getting a 5 ⭐ food hygiene rating isn’t about having a β€œperfect kitchen”… It’s about being organised, consistent and PROVING you’re safe. So many new bakers focus on the baking… but forget the paperwo
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🩷My guides & services explained🩷 Thought it was time I updated what guides do what and who they’re for. 🍰12+ years of successful baking business knowledge in one place! πŸͺ©& of course my other pa
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I had the honour of making my brothers & sister in laws wedding cakes! They had a full dessert table (@finchbakery style). Not only was it a super special day but also had to cater for 250 people!!!
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People keep asking how I get millions of views on cake content. Here’s exactly what’s working: 1. SEO β€” say it, show it, write it Instagram needs to understand your content to push it. I say β€œhome b
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The cupcake recipe that’s never failed me in 14 years 🧁✨ After tens of thousands of cupcakes, I’m not just sharing the recipe β€” I’m sharing the method and the reasons behind every single step. Beca
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This is where the content magic happens β€” and yes, it’s as unhinged as it looks. Before you ask: 🐱 No, the cat won’t be here when I bake 🏠 No, I don’t bake for customers from here β€” this is my cont
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Tools I use as a dyslexic business owner and content creator πŸ§ πŸ°πŸ“± Dyslexia used to make me feel like I couldn’t keep up. Here’s how I changed that & stayed ahead ✨ 🩷 Grammarly β€” I have the plugin
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5 things that will FAIL your food hygiene rating 🚨🍰 After 14 years of professional baking and helping hundreds of home bakers get their 5-star ratings β€” these are the mistakes I see all the time:
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Money I made this week as a cake content creator πŸ©·πŸ’°πŸ° Brand deal: Β£350 Baking guides: Β£848 TikTok: $10.75 (fuming a 2mil video got pulled and not paid. Another story) Facebook: $95.49 And hones
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Cool girls have cool jobs 🩷🍰 And mine? Making cakes videos & guides that help other women do start a successful baking business like I did. I’ve spent 14 years covered in buttercream, building a b
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After 14 years of professional baking, here’s my honest M&S haul ✨🍰🩷 BUY: 🩷 Golden blonde spread β€” game changer for cookies 🩷 Those cute star sprinkles β€” perfect for quick decorations SKIP: πŸ™…β€β™€
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If you’re serious about getting your 5⭐ food hygiene rating… this is the bit most people get wrong It’s not your cakes. It’s your paperwork. When your Environmental Health Officer comes out, they’r
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About @sugar.sparrow

Sugar Sparrow - Jess Lawson is a verified Instagram micro influencer in the Digital creator category. With 67.9K followers and 12 posts, sugar.sparrow's account shows a follower-to-following ratio of 44.2:1. This profile demonstrates strong community engagement within its niche. View all content anonymously on Pictame - no login required.

sugar.sparrow's engagement rate sits at 0.66%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow β€” though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, photos tend to get 4.8x more engagement than videos. Content shows up about every 135 days. Captions lean detailed, averaging 1114 characters.

0.66% engagement rate β€” room to grow compared to average for 10K-100K follower accounts.
58% videos, 42% photos. Photos get 4.8x more engagement here.
Posts about every 135 days.
44.2:1 follower-to-following ratio.

FAQs About @sugar.sparrow

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sugar.sparrow
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@sugar.sparrow

Sugar Sparrow - Jess Lawson

PublicDigital creator
Posts
12
Top Hashtags
#homebaker#bakingbusiness#homebakery#contentcreator#baking#cake#baker#cakebusiness

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#gym#wedding#foodporn#drawing#likeforlike#beach#insta#cat#memes#nofilter#flowers#amazing
Followers
67.9K
Following
1.5K
Avg. Likes
398
Avg. Comments
54
Engagement
0.67%

Your Baking Business Bestie 🧁 β€’ Baking & Social Media guides & courses β€’ Helped 1000s start their own bakeries β€’ Join m...

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