@sumodonuts
SUMO DONUTS
π© Handcrafted, Gourmet Donuts β Fresh Daily β Beverages π β€οΈ Family owned π Bespoke Orders π Canterbury | Ashford | Maidstone | Folkestone
@sumodonuts Profile Analysis Summary
Based on the last 12 posts
When we look at how sumodonuts's audience interacts with their content, we see an engagement rate of 0.92% β that's about 62 likes and 3 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos.
On the posting side, new content shows up pretty much every day β a highly consistent rhythm. Captions tend to be concise, averaging around 123 characters.
Key Metrics
7K
Followers
312
Following
12
Total Posts
0.93%
Engagement Rate
62
Avg Likes
3
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
6,993 followers
0.92% engagement rate
12 posts, 3 avg comments
22.4:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
739
Total Likes
34
Total Comments
Engagement Rate
Your engagement rate is 82% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 88% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 89% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.8
Posts per day
6
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
Tomorrow is our soft launch! π©π₯ Saturday 9th β doors open at 11AM. Weβve still got a few finishi...
View on Instagram
Over 450 donuts later⦠thank you all so much for your support at the Maidstone Sumo Donuts Opening! ...
View on Instagram
Analyzed 12 posts. Top content receives 156 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos and photos perform equally in terms of engagement.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">32.0</span>%
Likes Trend
-30.9%
Before: 73 avg
After: 50 avg
Comments Trend
-52.2%
Before: 4 avg
After: 2 avg
Total Engagement
-32.0%
Before: 77 avg
After: 52 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 123 characters. Long captions (500+ chars) perform best with 163 avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 1.3 hashtags per post. Posts with hashtags get 55 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 7K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.045
ExcellentEngagement Rate
0.92%
Below averageTotal Followers
7K
Following 312- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 5-10% benchmark for micro accounts
- β’ Average of 62 likes and 3 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Food & Cuisine
Food-related content and culinary experiences
Entertainment & Music
Entertainment, music, and nightlife content
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement Γ 3
Audience Summary
This growing account shows low engagement with primarily English content. Average post reaches an estimated 185 accounts.
Best Time to Post
Best performing time: Friday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @sumodonuts's recent content
@sumodonuts's engagement rate of 0.92% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 123 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.