sunset
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@sunset

sunset

Public
12
Posts
267.3K
Followers
143
Following

Everybody loves the sunset. 🌞 📩 DM “SUNSET” for features.

12 posts analyzed

@sunset Profile Analysis Summary

Based on the last 12 posts

When we look at how sunset's audience interacts with their content, we see an engagement rate of 0.00% — that's about -1 likes and 10 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 100% of recent posts are videos and 0% are photos.

On the posting side, new content shows up about every 24 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 233 characters.

Key Metrics

267.3K

Followers

143

Following

12

Total Posts

0.00%

Engagement Rate

-1

Avg Likes

10

Avg Comments

Authority Score

37/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

267,308 followers

Engagement
0/30

0.00% engagement rate

Content
0/20

12 posts, 10 avg comments

Growth
15/15

1869.3:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

-12

Total Likes

119

Total Comments

Engagement Rate

0.00%vs 1.8% (avg)
-100%

Your engagement rate is 100% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

-1vs 8,000 (avg)
-100%

Your average likes are 100% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

10vs 250 (avg)
-96%

Your comments are 96% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
-19

This is what peace looks like. Taking in this desert tranquility under a fiery sky. 😌 Via @c8icb ...

View on Instagram
Content
Video
Most Comments
-127

There is nothing more precious than peace 🕊️ if you have it, take a moment to enjoy it without sear...

View on Instagram
Content
Video
High Performer
-119

Just taking a break. Everything you need is right here. That sunrise (or sunset!) glow, the sound ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives -1 likes on average.

Content Type Analysis

Content Distribution

100%
Videos (12)Photos (0)

Videos

Better
Avg Likes-1
Avg Comments10

Photos

Avg Likes0
Avg Comments0

Videos outperform photos by 9 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">27.4</span>%

Likes Trend

+0.0%

Before: -1 avg

After: -1 avg

Comments Trend

-25.0%

Before: 11 avg

After: 9 avg

Total Engagement

-27.4%

Before: 10 avg

After: 8 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
9
101-500 chars
Long
500+ chars
ShortBest
Likes-1
Comments10
Medium
Likes-1
Comments10

Average caption length: 233 characters. Short captions (1-100 chars) perform best with 9 avg engagements.

Hashtag Performance

With Hashtags

9

posts

Avg Likes-1
Avg Comments10

Without Hashtags

Better

3

posts

Avg Likes-1
Avg Comments10

Most Used Hashtags

#goldenhour×4#sunsetvibes×3#peacefulmoments×2#campfire×2#travelgram×2#relax×2#travelgoals×2#bucketlist×2#sunsetphotography×2#inspirationdaily×2

Average 7.8 hashtags per post. Posts without hashtags perform 0 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 267.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.001

Excellent

Engagement Rate

0.00%

Below average

Total Followers

267.3K

Following 143
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of -1 likes and 10 comments per post

Hashtags & Captions

Top Hashtags

#goldenhour(4)
#sunsetvibes(3)
#peacefulmoments(2)
#campfire(2)
#travelgram(2)
#relax(2)

Based on 12 recent posts

Top Caption Words

sunset(4)
lights(3)
peace(2)
taking(2)
glow(2)
view(2)

Common words filtered out for relevance

Content Themes

Content Mood

Calm & Mindful45% dominant+Positive & Uplifting

The overall tone of this profile's content leans towards calm & mindful with elements of positive & uplifting.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance47%

Travel & Adventure

Content related to travel destinations and adventures

Relevance36%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance17%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English86%
Portuguese11%
Spanish1%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post-3

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated -3 accounts.

Best Time to Post

Best performing time: Thursday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @sunset's recent content

@sunset's engagement rate of 0.00% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 24 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 2.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 233 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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