swisstours
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@swisstours

Swiss | Tour | Travel 🇨🇭

Public
12
Posts
632.9K
Followers
448
Following

🇨🇭Explore the best travel destinations in Switzerland ✈︎ Swiss Personalized Private | Group Tours | Inquire Today.

12 posts analyzed

@swisstours Profile Analysis Summary

Based on the last 12 posts

When we look at how swisstours's audience interacts with their content, we see an engagement rate of 7.32% — that's about 46.2K likes and 175 comments per post on average. Compared to similar accounts in the 500K-1M follower range (where the average sits around 1.5%), this is 388% higher, which suggests a genuinely engaged community.

Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 1.9x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 19 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 280 characters.

Key Metrics

632.9K

Followers

448

Following

1K

Total Posts

7.32%

Engagement Rate

46.2K

Avg Likes

175

Avg Comments

Authority Score

82/100
Authority

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
20/25

632,898 followers

Engagement
27/30

7.32% engagement rate

Content
10/20

1010 posts, 175 avg comments

Growth
15/15

1412.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Macro (500K-1M)

553.8K

Total Likes

2.1K

Total Comments

Engagement Rate

7.32%vs 1.5% (avg)
+388%

Your engagement rate is 388% above the Macro (500K-1M) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

46,153vs 25,000 (avg)
+85%

Your average likes are 85% above the Macro (500K-1M) benchmark. Your content resonates well with your audience.

Avg. Comments per Post

175vs 500 (avg)
-65%

Your comments are 65% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
306.3K1K

Think you’ve seen all of Switzerland? Wait till you visit Frutigen — the hidden gem of the Bernese O...

View on Instagram
Content
High Performer
100.7K203

Seealpsee, Appenzell Alps, Switzerland🌍 Just a few hours from Zürich, this crystal-clear alpine lak...

View on Instagram
Content
Video
High Performer
72.5K300

Where to go in Switzerland?? 🇨🇭 Stop guessing. Stop overplanning... With @creativetour_ everything...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 306.3K likes on average.

Content Type Analysis

Content Distribution

58%
42%
Videos (7)Photos (5)

Videos

Better
Avg Likes57.4K
Avg Comments242

Photos

Avg Likes30.4K
Avg Comments80

Videos outperform photos by 27.1K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">95.0</span>%

Likes Trend

-95.0%

Before: 87.9K avg

After: 4.4K avg

Comments Trend

-78.1%

Before: 286 avg

After: 63 avg

Total Engagement

-95.0%

Before: 88.2K avg

After: 4.4K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
12
101-500 chars
Long
500+ chars
MediumBest
Likes46.2K
Comments175

Average caption length: 280 characters. Medium captions (101-500 chars) perform best with 46.3K avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0

Without Hashtags

Better

12

posts

Avg Likes46.2K
Avg Comments175

Average 0.0 hashtags per post. Posts without hashtags perform 46.3K better on average.

Growth Indicators

Account Classification

Large Influencer
1K10K50K500K1M10M+

With 632.9K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%

Following/Followers

0.001

Excellent

Engagement Rate

7.32%

Above average

Total Followers

632.9K

Following 448
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 0.5-1% benchmark for large accounts
  • Average of 46.2K likes and 175 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

switzerland(13)
summer(7)
brienz(7)
tours(6)
lake(5)
visit(4)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative37% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Photography & Art

Focus on visual storytelling and artistic content

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance33%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance17%

Family & Relationships

Content about family and relationships

Relevance17%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English90%
Portuguese6%
German2%
Turkish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelVery High

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post138.5K

Estimated based on average engagement × 3

Audience Summary

This established account shows very high engagement with primarily English content. Average post reaches an estimated 138.5K accounts.

Best Time to Post

Best performing time: Wednesday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @swisstours's recent content

@swisstours's engagement rate of 7.32% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 19 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 6.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 280 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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