@tarletonprez
Dr. James Hurley
The 16th President of Tarleton State University
@tarletonprez Profile Analysis Summary
Based on the last 12 posts
When we look at how tarletonprez's audience interacts with their content, we see an engagement rate of 4.26% — that's about 912 likes and 2 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 71% higher, which suggests a genuinely engaged community.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, video content tends to spark 2.0x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 217 characters.
Key Metrics
21.5K
Followers
185
Following
12
Total Posts
4.26%
Engagement Rate
912
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
21,456 followers
4.26% engagement rate
12 posts, 2 avg comments
116.0:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
10.9K
Total Likes
27
Total Comments
Engagement Rate
Your engagement rate is 71% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 54% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 97% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.2
Posts per day
8
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Happy Mothers’s Day to all of our wonderful @tarletonstate Texan moms. Especially to my beautiful wi...
View on Instagram
Congratulations to the class of 2026! Commencement is my favorite holiday, and it was a joy celebrat...
View on Instagram
Happy Purple Thursday! We are so proud of everything @tarletonstudent accomplished this spring semes...
View on InstagramAnalyzed 12 posts. Top content receives 2.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 815 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">12.8</span>%
Likes Trend
-12.9%
Before: 975 avg
After: 849 avg
Comments Trend
+45.5%
Before: 2 avg
After: 3 avg
Total Engagement
-12.8%
Before: 977 avg
After: 852 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 217 characters. Medium captions (101-500 chars) perform best with 982 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 1.6 hashtags per post. Posts with hashtags get 761 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 21.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.009
ExcellentEngagement Rate
4.26%
Above averageTotal Followers
21.5K
Following 185- • Very influential - follows far fewer than followers
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 912 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards positive & uplifting with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 2.7K accounts.
Best Time to Post
Best performing time: Monday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @tarletonprez's recent content
@tarletonprez's engagement rate of 4.26% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 217 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.