@tarletonstate
Tarleton State University
Official Instagram of Tarleton State University. Tag your photos with #TarletonState!
@tarletonstate Profile Analysis Summary
Based on the last 12 posts
When we look at how tarletonstate's audience interacts with their content, we see an engagement rate of 3.12% β that's about 1.9K likes and 5 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 25% higher, which suggests a genuinely engaged community.
Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, photo content tends to spark 2.8x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day β a highly consistent rhythm. Captions tend to be concise, averaging around 120 characters.
Key Metrics
62.3K
Followers
501
Following
12
Total Posts
3.12%
Engagement Rate
1.9K
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
62,255 followers
3.12% engagement rate
12 posts, 5 avg comments
124.3:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
23.3K
Total Likes
60
Total Comments
Engagement Rate
Your engagement rate is 25% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your likes performance matches the Micro (10K-100K) average. Consistent performance across your content.
Avg. Comments per Post
Your comments are 94% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.3
Posts per day
9
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
Analyzed 12 posts. Top content receives 4.9K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 1.3K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">12.7</span>%
Likes Trend
-12.7%
Before: 2.1K avg
After: 1.8K avg
Comments Trend
-42.1%
Before: 6 avg
After: 4 avg
Total Engagement
-12.7%
Before: 2.1K avg
After: 1.8K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 120 characters. Short captions (1-100 chars) perform best with 2.4K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 2.0 hashtags per post. Posts with hashtags get 1.9K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 62.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.008
ExcellentEngagement Rate
3.12%
Above averageTotal Followers
62.3K
Following 501- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 1.9K likes and 5 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards positive & uplifting with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 5.8K accounts.
Best Time to Post
Best performing time: Monday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @tarletonstate's recent content
@tarletonstate's engagement rate of 3.12% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 120 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.