@testkitchen
America's Test Kitchen
Where curious cooks become confident cooks. Itβs Sauces Week! Discover easy ways to upgrade your favorite dishes with dips, dressings, and more. β¬οΈ
@testkitchen Profile Analysis Summary
Based on the last 12 posts
When we look at how testkitchen's audience interacts with their content, we see an engagement rate of 0.14% β that's about 2.7K likes and 31 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 7.3x more interaction than photos β worth noting for anyone studying this account's strategy.
Key Metrics
1.9M
Followers
1.1K
Following
12
Total Posts
0.14%
Engagement Rate
2.7K
Avg Likes
31
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
1,944,482 followers
0.14% engagement rate
12 posts, 31 avg comments
1728.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
32.1K
Total Likes
370
Total Comments
Engagement Rate
Your engagement rate is 88% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
3.0
Posts per day
21
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
What does it mean when your vinegar bottle says it's made with 'the mother'? @stephrwinter is here t...
View on Instagram
Brooke Shields hates oregano. Can Dan change her mind? ποΈ Changed My Mind with Dan Souza, now on Ne...
View on Instagram
Weβre kicking off Sauces Week strong with our Umami Sauce. This savory blend brings together sake, s...
View on InstagramAnalyzed 12 posts. Top content receives 19.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 4.1K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">72.6</span>%
Likes Trend
-72.5%
Before: 4.2K avg
After: 1.2K avg
Comments Trend
-77.1%
Before: 50 avg
After: 12 avg
Total Engagement
-72.6%
Before: 4.2K avg
After: 1.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 202 characters. Medium captions (101-500 chars) perform best with 2.7K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 2.7K better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 1.9M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.001
ExcellentEngagement Rate
0.14%
Below averageTotal Followers
1.9M
Following 1.1K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 0.2-0.5% benchmark for mega accounts
- β’ Average of 2.7K likes and 31 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Food & Cuisine
Food-related content and culinary experiences
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 8K accounts.
Best Time to Post
Best performing time: Sunday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @testkitchen's recent content
@testkitchen's engagement rate of 0.14% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 7.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 202 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.