@thatguygray
Tom Gray
Motorsport • Cars • History • Golf • Mental Health 🎥 Part Time Storyteller, Part Time Presenter! 🚗 @drivenplatform Ambassador #AsYouWere
@thatguygray Profile Analysis Summary
Based on the last 12 posts
When we look at how thatguygray's audience interacts with their content, we see an engagement rate of 3.35% — that's about 11.5K likes and 599 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 86% higher, which suggests a genuinely engaged community.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 6.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 495 characters.
Key Metrics
362.5K
Followers
628
Following
12
Total Posts
3.35%
Engagement Rate
11.5K
Avg Likes
599
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
362,481 followers
3.35% engagement rate
12 posts, 599 avg comments
577.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
138.5K
Total Likes
7.2K
Total Comments
Engagement Rate
Your engagement rate is 86% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 44% above the Mid-tier (100K-500K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Mid-tier (100K-500K) average by 140%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.1
Posts per day
8
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Can we please stop with this utter nonsense please! A car doesn’t need to make a certain amount of...
View on Instagram
Why has no car manufacture released a modern car that looks as if it was designed back in the 60’s, ...
View on Instagram
Sometimes you have a day in your life that you know you will carry with you forever more, this is on...
View on InstagramAnalyzed 12 posts. Top content receives 120.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 12.1K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">94.9</span>%
Likes Trend
-94.7%
Before: 21.9K avg
After: 1.2K avg
Comments Trend
-98.3%
Before: 1.2K avg
After: 20 avg
Total Engagement
-94.9%
Before: 23.1K avg
After: 1.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 495 characters. Long captions (500+ chars) perform best with 26.7K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.7 hashtags per post. Posts with hashtags get 12.1K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 362.5K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.002
ExcellentEngagement Rate
3.35%
Above averageTotal Followers
362.5K
Following 628- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 11.5K likes and 599 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 34.6K accounts.
Best Time to Post
Best performing time: Thursday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @thatguygray's recent content
@thatguygray's engagement rate of 3.35% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 10.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 495 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.