the.echchaimaa
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@the.echchaimaa

C L U E L E S S || Ottawa Based 🇨🇦 🇲🇦

PublicBeauty, cosmetic & personal care
12
Posts
22.9K
Followers
3.7K
Following

📍Ottawa, ON 💌 Inquiries: chai.littlediary@gmail.com

12 posts analyzed

@the.echchaimaa Profile Analysis Summary

Based on the last 12 posts

When we look at how the.echchaimaa's audience interacts with their content, we see an engagement rate of 6.37% — that's about 1.4K likes and 37 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 155% higher, which suggests a genuinely engaged community.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 5.1x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 47 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 297 characters.

Key Metrics

22.9K

Followers

3.7K

Following

12

Total Posts

6.37%

Engagement Rate

1.4K

Avg Likes

37

Avg Comments

Authority Score

58/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

22,889 followers

Engagement
27/30

6.37% engagement rate

Content
4/20

12 posts, 37 avg comments

Growth
7/15

6.1:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

17K

Total Likes

446

Total Comments

Engagement Rate

6.37%vs 2.5% (avg)
+155%

Your engagement rate is 155% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

1,420vs 2,000 (avg)
-29%

Your average likes are 29% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

37vs 80 (avg)
-54%

Your comments are 54% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

High consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
12.2K127

It smells delicious, one of my top favorite perfumes 🌸🎀@parfumsdemarly #perfumecollection #perfu...

View on Instagram
Content
Most Comments
2.7K165

You got angels you got devils, I’m somewhere in the middle 🤍 #fyp #travelling #explore #lifetyle #...

View on Instagram
Content
High Performer
82156

What a wonderful way to mark my one-year anniversary in Canada and as Marketing Executive at @canada...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 12.2K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes3.1K
Avg Comments38

Photos

Avg Likes577
Avg Comments37

Videos outperform photos by 2.5K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">95.8</span>%

Likes Trend

-96.2%

Before: 2.7K avg

After: 104 avg

Comments Trend

-78.1%

Before: 61 avg

After: 13 avg

Total Engagement

-95.8%

Before: 2.8K avg

After: 118 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
8
101-500 chars
Long
3
500+ chars
Short
Likes54
Comments2
MediumBest
Likes2K
Comments43
Long
Likes330
Comments33

Average caption length: 297 characters. Medium captions (101-500 chars) perform best with 2K avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes1.4K
Avg Comments37

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#fyp×5#lifestyle×3#explore×3#nicheperfume×2#montremblant×2#trips×2#ottbobs×1#ottawabusiness×1#ottawabusinessjournal×1#ottawalife×1

Average 5.7 hashtags per post. Posts with hashtags get 1.5K more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 22.9K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.163

Good

Engagement Rate

6.37%

Above average

Total Followers

22.9K

Following 3.7K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is above the 3-5% benchmark for small accounts
  • Average of 1.4K likes and 37 comments per post

Hashtags & Captions

Top Hashtags

#fyp(5)
#lifestyle(3)
#explore(3)
#nicheperfume(2)
#montremblant(2)
#trips(2)

Based on 12 recent posts

Top Caption Words

fragrance(8)
great(7)
skin(6)
clean(4)
serum(3)
luxury(3)

Common words filtered out for relevance

Content Themes

Content Mood

Positive & Uplifting33% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards positive & uplifting with elements of romantic & emotional.

Beauty & Skincare

Beauty tips and skincare routines

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance82%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance71%

Family & Relationships

Content about family and relationships

Relevance26%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English86%
Portuguese7%
Spanish6%
French1%

Detected from 12 post captions

Audience Engagement

Engagement LevelVery High

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post4.3K

Estimated based on average engagement × 3

Audience Summary

This established account shows very high engagement with primarily English content. Average post reaches an estimated 4.3K accounts.

Best Time to Post

Best performing time: Thursday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @the.echchaimaa's recent content

@the.echchaimaa's engagement rate of 6.37% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 47 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 8.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 297 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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