the.mattbook's engagement rate sits at 65.01%. That's 2500% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, photos tend to get 2.7x more engagement than videos. Content shows up about every 66 days. Captions lean moderate, averaging 190 characters.