the_berrypatch
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@the_berrypatch

Ashley Danielle | Master of Chocolate Treats

PublicEntrepreneur
12
Posts
126.4K
Followers
2.1K
Following

Helping Treatmakers elevate their creations, profits, and organization to be successful in their businesses!

@the_berrypatch Profile Analysis Summary

Based on the last 12 posts

When we look at how the_berrypatch's audience interacts with their content, we see an engagement rate of 0.23% — that's about 211 likes and 83 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 83% of recent posts are videos and 17% are photos.

On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be detailed, averaging around 531 characters.

Key Metrics

126.4K

Followers

2.1K

Following

12

Total Posts

0.23%

Engagement Rate

211

Avg Likes

83

Avg Comments

Authority Score

48/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

126,415 followers

Engagement
3/30

0.23% engagement rate

Content
10/20

12 posts, 83 avg comments

Growth
13/15

59.1:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

2.5K

Total Likes

996

Total Comments

Engagement Rate

0.23%vs 1.8% (avg)
-87%

Your engagement rate is 87% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

211vs 8,000 (avg)
-97%

Your average likes are 97% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

83vs 250 (avg)
-67%

Your comments are 67% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.5

Posts per day

Average

3

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
386452

It’s Caramel Apple Season!! Sour Apples covered in decadent HOMEMADE caramel, dipped and drizzled i...

View on Instagram
Content
Video
High Performer
37361

Presentation SELLS when it comes to selling treats, ESPECIALLY when it comes to candied popcorn! H...

View on Instagram
Content
High Performer
35760

Ok, let’s do a quick Apple Dipping Lesson shall we? I saw this photo in a tretamakers group, and I ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 386 likes on average.

Content Type Analysis

Content Distribution

83%
17%
Videos (10)Photos (2)

Videos

Avg Likes195
Avg Comments90

Photos

Better
Avg Likes290
Avg Comments50

Photos outperform videos by 55 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">94.6</span>%

Likes Trend

+72.4%

Before: 155 avg

After: 267 avg

Comments Trend

+171.6%

Before: 45 avg

After: 121 avg

Total Engagement

+94.6%

Before: 199 avg

After: 388 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
6
101-500 chars
Long
6
500+ chars
MediumBest
Likes204
Comments93
Long
Likes217
Comments73

Average caption length: 531 characters. Medium captions (101-500 chars) perform best with 297 avg engagements.

Hashtag Performance

With Hashtags

Better

5

posts

Avg Likes216
Avg Comments124

Without Hashtags

7

posts

Avg Likes207
Avg Comments54

Most Used Hashtags

#caramelapples×2#treatmakers×2#candiedpopcorn×2#sweaterweather×1#treatmaker×1#dippedtreats×1#dippedapples×1#appleseason×1#thanksgiving×1#treatbox×1

Average 2.3 hashtags per post. Posts with hashtags get 79 more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 126.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.017

Excellent

Engagement Rate

0.23%

Below average

Total Followers

126.4K

Following 2.1K
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 211 likes and 83 comments per post

Hashtags & Captions

Top Hashtags

#caramelapples(2)
#treatmakers(2)
#candiedpopcorn(2)
#sweaterweather(1)
#treatmaker(1)
#dippedtreats(1)

Based on 12 recent posts

Top Caption Words

popcorn(17)
chocolate(11)
apples(10)
comment(9)
recipe(8)
class(8)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative41% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Food & Cuisine

Food-related content and culinary experiences

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance45%

Family & Relationships

Content about family and relationships

Relevance45%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance27%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English89%
Portuguese6%
Spanish3%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post632

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 632 accounts.

Best Time to Post

Best performing time: Saturday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @the_berrypatch's recent content

@the_berrypatch's engagement rate of 0.23% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 2.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 531 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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