the_bread_maker
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@the_bread_maker

The Bread Maker

PublicBakery
12
Posts
5.1K
Followers
2K
Following

🌎 Social enterprise 🫢🏼 Meaningful work for adults with a learning disability 🍞 Artisan bread and confectionery Scottish Charity Number SCO30100

linktr.ee/thebreadmaker
12 posts analyzed

@the_bread_maker Profile Analysis Summary

Based on the last 12 posts

When we look at how the_bread_maker's audience interacts with their content, we see an engagement rate of 0.76% β€” that's about 38 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 1.5x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 5 days β€” a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 205 characters.

Key Metrics

5.1K

Followers

2K

Following

12

Total Posts

0.76%

Engagement Rate

38

Avg Likes

1

Avg Comments

Authority Score

24/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

5,134 followers

Engagement
8/30

0.76% engagement rate

Content
4/20

12 posts, 1 avg comments

Growth
5/15

2.6:1 follower ratio

Trust
0/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

455

Total Likes

11

Total Comments

Engagement Rate

0.76%vs 5% (avg)
-85%

Your engagement rate is 85% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

38vs 500 (avg)
-92%

Your average likes are 92% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 25 (avg)
-96%

Your comments are 96% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.2

Posts per day

Average

1

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
613

Vogue declared #sourdough to be the hottest accessory of 2026 so far ❀️‍πŸ”₯

View on Instagram
Content
Video
High Performer
563

They’re missing out, right? πŸ‘€ Bread Maker fans, tell them in the comments πŸ‘‡ #humour #aberdeen #s...

View on Instagram
Content
Video
High Performer
551

Trying to cover every angle for my charity ride in support of @the_bread_maker ….so today was a day ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 61 likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Avg Likes34
Avg Comments1

Photos

Better
Avg Likes51
Avg Comments2

Photos outperform videos by 18 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">16.5</span>%

Likes Trend

-16.5%

Before: 41 avg

After: 35 avg

Comments Trend

-16.7%

Before: 1 avg

After: 1 avg

Total Engagement

-16.5%

Before: 42 avg

After: 35 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
7
101-500 chars
Long
1
500+ chars
Short
Likes37
Comments1
Medium
Likes36
Comments1
LongBest
Likes55
Comments1

Average caption length: 205 characters. Long captions (500+ chars) perform best with 56 avg engagements.

Hashtag Performance

With Hashtags

11

posts

Avg Likes37
Avg Comments1
#Μ·

Without Hashtags

Better

1

posts

Avg Likes47
Avg Comments1

Most Used Hashtags

#socialenterpriseΓ—7#aberdeeneatsΓ—3#aberdeenΓ—3#supportlocalΓ—3#foodieΓ—2#bakeryΓ—2#adultswithdisabilitiesΓ—2#inclusiveΓ—2#breadmakerΓ—1#coachellareadyΓ—1

Average 4.1 hashtags per post. Posts without hashtags perform 10 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 5.1K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.381

Good

Engagement Rate

0.76%

Below average

Total Followers

5.1K

Following 2K
Profile Insights
  • β€’ Good ratio - more followers than following
  • β€’ Engagement rate is below the 5-10% benchmark for micro accounts
  • β€’ Average of 38 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#socialenterprise(7)
#aberdeeneats(3)
#aberdeen(3)
#supportlocal(3)
#foodie(2)
#bakery(2)

Based on 12 recent posts

Top Caption Words

anna(3)
signature(2)
daily(2)
strawberries(2)
love(2)
gone(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional39% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Food & Cuisine

Food-related content and culinary experiences

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance38%

Photography & Art

Focus on visual storytelling and artistic content

Relevance19%

Family & Relationships

Content about family and relationships

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English84%
Portuguese8%
Turkish5%
German3%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post114

Estimated based on average engagement Γ— 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 114 accounts.

Best Time to Post

Best performing time: Tuesday 8am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @the_bread_maker's recent content

@the_bread_maker's engagement rate of 0.76% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 5 days between posts. medium frequency typically leads to better audience retention.

Best performing photo generated 1.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 205 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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