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Retail ≠ profit You got into retail, but the channel is still not making you money... and you don’t fully understand why. We see brands say yes before running trade spend, landed cost, fulfillment a
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Last weekend, Abby attended a panel at @entreprenistas Founders Weekend with @glamourgurl5 Tisha Thompson, Founder of @lysbeautyofficial. She said something we want all founders to hear: "Raise to sc
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A 60% margin can sound strong. But in CPG, the important question is: which margin are you looking at? Often, founders are calculating product margin first. That is only the starting point. Then co
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Brands work with us when the stakes get higher. MORE revenue, channels, and moving pieces. Feeling LESS clear on what to do next – how you’re doing, and what you should start/stop/keep doing? We hel
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Do you have a financial model, but no answers? "What matters in my business?" "Where are the opportunities?" We see this all the time with CPG founders. More details won’t necessarily fix it. You nee
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So much fun meeting @jakekarls_ & Team from @middaysquares at Expo this year. He said it best: 'It’s one thing to get a product on the shelf. It’s another to get sell-through.' That gap is where so
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When is consumer research worth the investment for emerging CPG brands? It comes down to revenue scale and risk. Once you’re in the $5–15M range, and allocating real dollars to marketing, small resea
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At Expo West we asked founders: Why is CPG harder than it looks? We can all appreciate these relatable answers 😅 • Deduction management • Payment terms that stretch 30–60 days • Supply chain complex
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At Expo West we asked CPG founders one simple question: Why is CPG harder than it looks? And there was no shortage of answers and recurring themes! And yet… while everyone acknowledges just how cha
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When women and other underrepresented founders build wealth, something magical happens: we reinvest it. We become angel investors. Advisors. Mentors. First believers. That’s how the playing field ch
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Expo West creates opportunity. It also creates emotional decision-making. Every year, brands say yes to retailers before modeling: • Net revenue • Trade spend • Freight • Cash conversion cycle • Real
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We work best with founders building innovative, better-for-you products who are open, honest, and ready to act. We want a 5 to 10% improvement in your bottom line to be meaningful enough to justify h
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About @thecpgcfo

The CPG CFO® | Abby June Richards is a Instagram growing creator. With 803 followers and 12 posts, thecpgcfo's account shows a follower-to-following ratio of 0.3:1. View all content anonymously on Pictame - no login required.

thecpgcfo's engagement rate sits at 2.49%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 42% are videos and 58% are photos. Content shows up about every 6 days. Captions lean detailed, averaging 747 characters.

2.49% engagement rate — room to grow compared to average for 1K-10K follower accounts.
Posts about every 6 days.

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thecpgcfo
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@thecpgcfo

The CPG CFO® | Abby June Richards

Public
Posts
12
Followers
803
Top Hashtags
#betterforyou#EmergingBrands#CPG#cpg#cpgindustry#CPGFounders#ExpoWest#RetailExecution

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#food#followme#photo#music#viralreels#life#ootd#motivation#friends#fun#like4like#me
Following
2.7K
Avg. Likes
17
Avg. Comments
3
Engagement
2.49%

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linktr.ee/thecpgcfo
#makeup
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