@thedaniellemullins
DANIELLE MULLINS
πFormer Miss Earth USA π Beauty | Fashion | Vegan πEntrepreneur π Louisville KY Collabs: Thedaniellemullins@gmail.com
@thedaniellemullins Profile Analysis Summary
Based on the last 12 posts
When we look at how thedaniellemullins's audience interacts with their content, we see an engagement rate of 28.08% β that's about 6.3K likes and 149 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 1023% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 35.6x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 68 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 471 characters.
Key Metrics
23.1K
Followers
6.4K
Following
12
Total Posts
28.08%
Engagement Rate
6.3K
Avg Likes
149
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
23,114 followers
28.08% engagement rate
12 posts, 149 avg comments
3.6:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
76.1K
Total Likes
1.8K
Total Comments
Engagement Rate
Your engagement rate is 1023% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 217% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Micro (10K-100K) average by 86%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Some people call it luckβ¦ But really itβs a strong work ethic, maybe a little delusion, but a whole...
View on Instagram
Oh my goodness! Beyond honored to have shared my self love/health journey with @canvasrebel and to s...
View on Instagram
From nearly obese to a healthy veganβ From a bartender to an entrepreneurβ From doubting myself to b...
View on InstagramAnalyzed 12 posts. Top content receives 73.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 10.6K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">98.7</span>%
Likes Trend
-98.9%
Before: 12.5K avg
After: 144 avg
Comments Trend
-94.1%
Before: 281 avg
After: 17 avg
Total Engagement
-98.7%
Before: 12.8K avg
After: 161 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 471 characters. Medium captions (101-500 chars) perform best with 9.5K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 5.7 hashtags per post. Posts with hashtags get 6.5K more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 23.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.275
GoodEngagement Rate
28.08%
Above averageTotal Followers
23.1K
Following 6.4K- β’ Good ratio - more followers than following
- β’ Engagement rate is above the 3-5% benchmark for small accounts
- β’ Average of 6.3K likes and 149 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Fitness & Health
Posts about fitness, workouts, and healthy living
Entertainment & Music
Entertainment, music, and nightlife content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 19K accounts.
Best Time to Post
Best performing time: Sunday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @thedaniellemullins's recent content
@thedaniellemullins's engagement rate of 28.08% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 68 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 11.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 471 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.