theherd's engagement rate sits at 2.97%. That's 98% above what you'd typically see for accounts with 500K-1M followers (average 1.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 92% are videos and 8% are photos. Notably, videos tend to get 4.8x more engagement than photos. Content shows up about every 76 days. Captions lean concise, averaging 57 characters.