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theipaper's engagement rate sits at 5.52%. That's 207% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.
Out of the last 12 posts, 92% are videos and 8% are photos. Notably, videos tend to get 35.0x more engagement than photos. Content shows up about every 14 days. Captions lean detailed, averaging 512 characters.
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The i Paper
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