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READ THIS IF you’re a founder in the New York Capital Region and this is your “we’re expanding” year. Launching a new product and you don’t want it to quietly exist on your website? Opening a second
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Going from reimagining Front Stoop Gardens’ native plant sale marketing to now leading their brand marketing efforts has been a highlight of my year. Kate and the entire Front Stoop team are dedicate
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What a story 👆 When @allison.beyer asked me to lead the narrative of their brand story video project with @theandersonfinancialgroup , my heart almost skipped a beat. In a past life, I produced, sc
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Shoot sneaks 👀 What a fucking beautiful creative day! I couldn’t have brought this vision together without my insanely talented collaborators and talent. So much more to come 🫶 Creative Direct
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Seriously tho any thoughts? All makeup is @violette_fr which I’m truly obsessed with! (Not sponsored — I totally wish!) Stay tuned for more prep for this shoot and creative direction weirdness 😍
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I wanna preface by saying NOTHING @pepper_flora_ & @sawtoothjewelrystudio create are ugly LOL But the creative process can feel that way! I’m so jazzed these brands are letting me run wild with this
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Potholes for perception? Politicians are really good at piggybacking over someone else’s positive perception to fuel their own when they’re in hot water. But that messaging and positioning — for bot
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You are the visionary behind your brand and business as its founder. And you’ve got really fucking big dreams for it! But if it’s felt like you’re doing content shoot after content shoot and still d
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@gap “Swears Like This” campaign didn’t only work because they had budget to bring in @itsyoungmiko and hire a ton of insanely talented dancers. It’s because the architecture of their entire campaign
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I spent the early years of my career as a journalist before I ever wrote a brand strategy deck. And the thing my daily news days taught me — that I don’t think anyone in this industry talks about eno
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When I hear about big celebrity or corpo brands being lauded as “trend setting” I honestly laugh. Because those folks don’t make any choices without making sure it will protect the shareholder value
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Talk about POV 👀👅😈 Creative direction is more than visuals. It’s the message, the strategy, the pre-production work that makes your deliverables DO THE DAMN THING. They have perspective AND taste
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About @thekellyschmidt

Upstate NY Creative Director + Brand Strategist is a Instagram nano influencer in the Entrepreneur category. With 1.3K followers and 565 posts, thekellyschmidt's account shows a follower-to-following ratio of 0.5:1. View all content anonymously on Pictame - no login required.

thekellyschmidt's engagement rate sits at 2.86%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 75% are videos and 25% are photos. Notably, videos tend to get 1.3x more engagement than photos. Content shows up about every 11 days. Captions lean detailed, averaging 1060 characters.

2.86% engagement rate — room to grow compared to average for 1K-10K follower accounts.
75% videos, 25% photos. Videos get 1.3x more engagement here.
Posts about every 11 days.

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thekellyschmidt
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@thekellyschmidt

Upstate NY Creative Director + Brand Strategist

PublicEntrepreneur
Posts
565
Followers
1.3K
Top Hashtags
#brandstorytelling#creativedirection#albanyny#capitalregionny#brandmessaging#branddirection#albanysmallbusiness#brandstrategist

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#portrait#wanderlust#adventure#vacation#trip#weekend#morning#night#goodvibes#positivevibes#mood#vibes
Following
2.7K
Avg. Likes
30
Avg. Comments
6
Engagement
2.85%

Founder & Chief Brand Officer @theloudmouth.co Boring brand stories & strategies hate to see me coming 👀 Booking May/J...

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