themakeupbug_'s engagement rate sits at 8.16%. That's 354% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 1.3x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 68 characters.