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thematter.co's engagement rate sits at 0.54%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 8% are videos and 92% are photos. Notably, videos tend to get 2.3x more engagement than photos. Captions lean detailed, averaging 1083 characters.
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The MATTER
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