@themattpowers
Matt Powers
BELIEVERS WANTED ; SKEPTICS TOO
@themattpowers Profile Analysis Summary
Based on the last 12 posts
When we look at how themattpowers's audience interacts with their content, we see an engagement rate of 0.94% — that's about 101 likes and 10 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 1.8x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 17 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 291 characters.
Key Metrics
11.8K
Followers
52
Following
12
Total Posts
0.94%
Engagement Rate
101
Avg Likes
10
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
11,778 followers
0.94% engagement rate
12 posts, 10 avg comments
226.5:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.2K
Total Likes
122
Total Comments
Engagement Rate
Your engagement rate is 62% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 87% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Eight years ago, she arrived… first in a dream, then in Brooklyn. Love wrapped in fur. My sidekick, ...
View on Instagram
Vanishes for years. Reemerges with a mission, a few scars, something to say, and lots to give. Se...
View on Instagram
Five years ago, Fig and I set out on an adventure destination unknown. I had a calling to follow, ...
View on InstagramAnalyzed 12 posts. Top content receives 357 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 70 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">72.2</span>%
Likes Trend
-70.4%
Before: 156 avg
After: 46 avg
Comments Trend
-88.1%
Before: 18 avg
After: 2 avg
Total Engagement
-72.2%
Before: 174 avg
After: 48 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 291 characters. Medium captions (101-500 chars) perform best with 125 avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 0.7 hashtags per post. Posts with hashtags get 44 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 11.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.004
ExcellentEngagement Rate
0.94%
Below averageTotal Followers
11.8K
Following 52- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 101 likes and 10 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 303 accounts.
Best Time to Post
Best performing time: Thursday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @themattpowers's recent content
@themattpowers's engagement rate of 0.94% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 17 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 291 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.