@thenaturalrubyco
The Natural Ruby Company
Since 1939 experts in rare rubies and fine jewelry Specializing in custom design engagement rings Worldwide free shipping ✈ By APPOINTMENT ONLY
@thenaturalrubyco Profile Analysis Summary
Based on the last 12 posts
When we look at how thenaturalrubyco's audience interacts with their content, we see an engagement rate of 0.41% — that's about 274 likes and 29 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 0% of recent posts are videos and 100% are photos.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 377 characters.
Key Metrics
73.3K
Followers
144
Following
12
Total Posts
0.41%
Engagement Rate
274
Avg Likes
29
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
73,298 followers
0.41% engagement rate
12 posts, 29 avg comments
509.0:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.3K
Total Likes
345
Total Comments
Engagement Rate
Your engagement rate is 83% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 86% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 64% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.9
Posts per day
6
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
❤️ 2.19 Ct. Burma ruby at the center, GIA report. Framed by 12 natural diamonds in the halo and 14 a...
View on Instagram
❤️ 1.74 Ct. ruby with ICA GemLab report. No enhancement, eye clean, set in 18K white gold. High colo...
View on Instagram
❤️ The Ruby Color Everyone Chases ❤️ Nearly 150 certified Pigeon Blood rubies in our current select...
View on InstagramAnalyzed 12 posts. Top content receives 428 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 303 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">30.8</span>%
Likes Trend
-29.5%
Before: 321 avg
After: 226 avg
Comments Trend
-42.5%
Before: 37 avg
After: 21 avg
Total Engagement
-30.8%
Before: 358 avg
After: 247 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 377 characters. Long captions (500+ chars) perform best with 334 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 303 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 73.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.002
ExcellentEngagement Rate
0.41%
Below averageTotal Followers
73.3K
Following 144- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 274 likes and 29 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Beauty & Skincare
Beauty tips and skincare routines
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 821 accounts.
Best Time to Post
Best performing time: Saturday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @thenaturalrubyco's recent content
@thenaturalrubyco's engagement rate of 0.41% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 100% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 1.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 377 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.