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theordinary's engagement rate sits at 0.04%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow β though every community is unique.
Out of the last 12 posts, 58% are videos and 42% are photos. New content goes up pretty much every day β a very consistent posting habit. Captions lean moderate, averaging 247 characters.
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The Ordinary
Clinical Formulations with Integrity.