thethirdott
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@thethirdott

The Third

Public
12
Posts
13.2K
Followers
1.8K
Following

The important spaces in our lives are Home, Work & The Third A neighbourhood gathering spot for great homemade food, libations & conversation. Join Us

12 posts analyzed

@thethirdott Profile Analysis Summary

Based on the last 12 posts

When we look at how thethirdott's audience interacts with their content, we see an engagement rate of 2.09% — that's about 266 likes and 9 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 4.5x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 158 characters.

Key Metrics

13.2K

Followers

1.8K

Following

12

Total Posts

2.08%

Engagement Rate

266

Avg Likes

9

Avg Comments

Authority Score

45/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

13,213 followers

Engagement
16/30

2.09% engagement rate

Content
4/20

12 posts, 9 avg comments

Growth
7/15

7.2:1 follower ratio

Trust
8/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

3.2K

Total Likes

112

Total Comments

Engagement Rate

2.09%vs 2.5% (avg)
-17%

Your engagement rate is 17% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

266vs 2,000 (avg)
-87%

Your average likes are 87% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

9vs 80 (avg)
-88%

Your comments are 88% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.3

Posts per day

Average

2

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
57934

Endless margs! Thirstday giggles. 😂 #justforfun #thethird #goodstuff #hintonburg #ottawafood

View on Instagram
Content
Video
High Performer
53821

Not yet friends! We’ll let you know! Few things to take care of and when warm days and eves arrive i...

View on Instagram
Content
Video
High Performer
50017

JK JK😂! Cleaning is literally Amy’s love language. Getting ready for another great week with you! S...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 579 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Better
Avg Likes433
Avg Comments17

Photos

Avg Likes99
Avg Comments2

Videos outperform photos by 349 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">28.2</span>%

Likes Trend

-29.7%

Before: 313 avg

After: 220 avg

Comments Trend

+33.3%

Before: 8 avg

After: 11 avg

Total Engagement

-28.2%

Before: 321 avg

After: 230 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
8
101-500 chars
Long
500+ chars
ShortBest
Likes306
Comments15
Medium
Likes246
Comments7

Average caption length: 158 characters. Short captions (1-100 chars) perform best with 321 avg engagements.

Hashtag Performance

With Hashtags

Better

11

posts

Avg Likes290
Avg Comments10

Without Hashtags

1

posts

Avg Likes-1
Avg Comments3

Most Used Hashtags

#thethird×11#goodstuff×11#hintonburg×8#ottawafood×5#justforfun×4#ottawaeats×2#humpday×2#getit×1#localbrew×1#goodbeer×1

Average 4.2 hashtags per post. Posts with hashtags get 298 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 13.2K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.140

Good

Engagement Rate

2.09%

Below average

Total Followers

13.2K

Following 1.8K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 266 likes and 9 comments per post

Hashtags & Captions

Top Hashtags

#thethird(11)
#goodstuff(11)
#hintonburg(8)
#ottawafood(5)
#justforfun(4)
#ottawaeats(2)

Based on 12 recent posts

Top Caption Words

friends(4)
see(4)
great(3)
let(3)
today(3)
little(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional37% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Food & Cuisine

Food-related content and culinary experiences

Relevance80%

Travel & Adventure

Content related to travel destinations and adventures

Relevance20%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance20%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English85%
Portuguese13%
German2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post799

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 799 accounts.

Best Time to Post

Best performing time: Thursday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @thethirdott's recent content

@thethirdott's engagement rate of 2.09% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 2.2x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 158 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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