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Today is Earth Day, and we want to thank you for choosing wool. Resharing this video filmed in 2025, where we buried a 100% wool jumper and observed the biodegradation process: microbes broke down th
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100% wool fabrics will biodegrade and return to earth. Fossil fuel-derived synthetic garments on the other hand, are made from petrochemicals that simply degrade and fragment into smaller pieces, shed
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What does breathability actually mean? It’s not just about staying cool, it’s about staying comfortable. Wool naturally responds to your body and environment by moving moisture vapour away from th
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Spring is a season of new beginnings, and a good moment to reflect on the power of natural, renewable fibers like Merino wool. After witnessing the fragility of our planet’s ecosystems firsthand, I be
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In line with the increase in our Japan Sourcing Guide downloads, we’ve also seen a rise in enquiries for wool denim swatches, as well as interest in wool-paper, also known as “wool-washi” blends from
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Insights from Interfilière, Europe’s leading trade show for intimate materials, point to an #SS27 next-to-skin market shaped by comfort and artisanal finishes. This is echoed in a recent Google Tren
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As a renewable, biodegradable and recyclable fibre created in nature, wool inherently embodies circularity. Woolgrowers like Clare Cannon are setting the global standard in low-impact production, po
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The global activewear market is projected to grow at a 6.2% CAGR in the next ten years, reaching an estimated market size of $435.9 billion by 2035. Wool’s natural ability to manage moisture, wick sw
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This season, wool gained ground on the runway, with editorial mentions rising 8 percentage points season-on-season (a ~35% increase) compared to A/W 25/26, signalling fashion’s renewed focus on textur
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I don’t want to worry about my clothes when the terrain demands focus on the dangers ahead. That’s why I rely on Merino wool for comfort, thermoregulation and all-day performance. #merinowool
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The meticulous handwork behind @estermanas’ wool tulle.
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Blurring the line between material innovation and modern couture, Ester Manas redefines what Merino wool can be. Their ethereal Merino wool tulle, alongside other standout pieces from their Woolmark P
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About @thewoolmarkcompany

Woolmark is a verified Instagram macro influencer in the Nonprofit organization category. With 214.7K followers and 12 posts, thewoolmarkcompany's account shows a follower-to-following ratio of 250.3:1. This profile has significant reach and engagement potential for brand collaborations. View all content anonymously on Pictame - no login required.

thewoolmarkcompany's engagement rate sits at 3.75%. That's 108% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 37.5x more engagement than photos. Content shows up about every 17 days. Captions lean moderate, averaging 411 characters.

3.75% engagement rate — 108% above average for 100K-500K follower accounts.
42% videos, 58% photos. Videos get 37.5x more engagement here.
Posts about every 17 days.
250.3:1 follower-to-following ratio.

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thewoolmarkcompany
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@thewoolmarkcompany

Woolmark

PublicNonprofit organization
Posts
12
Top Hashtags
#merinowool#SS27#WoolmarkPrize

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#travel#follow#explorepage#happy#picoftheday#cute#style#instalike#beauty#tbt#summer#fitness
Followers
214.7K
Following
858
Avg. Likes
8K
Avg. Comments
52
Engagement
3.75%

Woolmark is the global authority on wool, a natural, renewable and biodegradable fibre.

linkin.bio/thewoolmarkcompany
#repost
#food
#followme