thirdday's engagement rate sits at 0.31%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 1.4x more engagement than photos. Content shows up about every 4 days. Captions lean concise, averaging 120 characters.