@thirteen.designstudio
THIRTEEN DESIGN - Rachael Aiken, Kelsea Kenny & Sarah Calzonetti
Telling your story through thoughtful design. Offering full-service + conceptual design services. 💌 Inquire with us below!
@thirteen.designstudio Profile Analysis Summary
Based on the last 12 posts
When we look at how thirteen.designstudio's audience interacts with their content, we see an engagement rate of 0.77% — that's about 90 likes and 5 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 1.8x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 48 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 229 characters.
Key Metrics
12.4K
Followers
2.3K
Following
12
Total Posts
0.77%
Engagement Rate
90
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
12,388 followers
0.77% engagement rate
12 posts, 5 avg comments
5.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.1K
Total Likes
60
Total Comments
Engagement Rate
Your engagement rate is 69% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Booking for two please 🤍🛎️ Your chance to experience all that @katflorencehotels has to offer is ...
View on Instagram
Some unposted behind the scenes. What it’s really like working with our team 🤪 We’re a little sill...
View on InstagramAnalyzed 12 posts. Top content receives 184 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 59 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">34.8</span>%
Likes Trend
-34.9%
Before: 109 avg
After: 71 avg
Comments Trend
-33.3%
Before: 6 avg
After: 4 avg
Total Engagement
-34.8%
Before: 115 avg
After: 75 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 229 characters. Long captions (500+ chars) perform best with 148 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 95 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 12.4K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.187
GoodEngagement Rate
0.77%
Below averageTotal Followers
12.4K
Following 2.3K- • Good ratio - more followers than following
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 90 likes and 5 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 271 accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @thirteen.designstudio's recent content
@thirteen.designstudio's engagement rate of 0.77% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 48 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 229 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.