thompatterson
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@thompatterson

Thom Patterson

Public
12
Posts
10.7K
Followers
4.9K
Following

Managing Editor at National Business Aviation Association, former CNN aviation writer/reporter/producer. #AvGeek

www.nbaa.org
12 posts analyzed

@thompatterson Profile Analysis Summary

Based on the last 12 posts

When we look at how thompatterson's audience interacts with their content, we see an engagement rate of 1.44% β€” that's about 153 likes and 1 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 0% of recent posts are videos and 100% are photos.

On the posting side, new content shows up about every 47 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 490 characters.

Key Metrics

10.7K

Followers

4.9K

Following

12

Total Posts

1.44%

Engagement Rate

153

Avg Likes

1

Avg Comments

Authority Score

30/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

10,724 followers

Engagement
12/30

1.44% engagement rate

Content
0/20

12 posts, 1 avg comments

Growth
5/15

2.2:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

1.8K

Total Likes

17

Total Comments

Engagement Rate

1.44%vs 2.5% (avg)
-42%

Your engagement rate is 42% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

153vs 2,000 (avg)
-92%

Your average likes are 92% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 80 (avg)
-98%

Your comments are 98% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
2915

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Airbus’ first ACJ TwoTwenty (A220-100 business jet variant) Reg.: 9H-FIVE Op...

View on Instagram
Content
High Performer
2544

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”Antonov An-124-100M Ruslan Among the world’s largest aircraft. Max. takeoff weigh...

View on Instagram
Content
High Performer
1540

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Embraer E195LR Reg. N145BZ Breeze Airways Flight MX6455 CHS-ATL Approaching ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 291 likes on average.

Content Type Analysis

Content Distribution

100%
Videos (0)Photos (12)

Videos

Avg Likes0
Avg Comments0

Photos

Better
Avg Likes153
Avg Comments1

Photos outperform videos by 154 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">35.7</span>%

Likes Trend

-35.2%

Before: 186 avg

After: 120 avg

Comments Trend

-78.6%

Before: 2 avg

After: 1 avg

Total Engagement

-35.7%

Before: 188 avg

After: 121 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
2
101-500 chars
Long
9
500+ chars
Short
Likes111
Comments1
Medium
Likes108
Comments2
LongBest
Likes168
Comments1

Average caption length: 490 characters. Long captions (500+ chars) perform best with 169 avg engagements.

Hashtag Performance

With Hashtags

Better

11

posts

Avg Likes157
Avg Comments1
#Μ·

Without Hashtags

1

posts

Avg Likes111
Avg Comments1

Most Used Hashtags

#aviationΓ—11#aircraftΓ—11#planespottingΓ—10#avgeekΓ—9#atlairportΓ—8#hartsfieldjacksonΓ—8#airplaneΓ—7#airplanesofinstagramΓ—7#planesofinstagramΓ—7#aviationphotographyΓ—6

Average 25.0 hashtags per post. Posts with hashtags get 46 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 10.7K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.455

Good

Engagement Rate

1.44%

Below average

Total Followers

10.7K

Following 4.9K
Profile Insights
  • β€’ Good ratio - more followers than following
  • β€’ Engagement rate is below the 3-5% benchmark for small accounts
  • β€’ Average of 153 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#aviation(11)
#aircraft(11)
#planespotting(10)
#avgeek(9)
#atlairport(8)
#hartsfieldjackson(8)

Based on 12 recent posts

Top Caption Words

atl(18)
reg(9)
rwy(9)
flight(8)
approaching(8)
aviation(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional85% dominant+Positive & Uplifting

The overall tone of this profile's content leans towards romantic & emotional with elements of positive & uplifting.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance82%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English67%
Portuguese17%
German17%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post459

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 459 accounts.

Best Time to Post

Best performing time: Tuesday 12am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @thompatterson's recent content

@thompatterson's engagement rate of 1.44% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 100% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 47 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 1.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 490 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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