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thrillist's engagement rate sits at 0.18%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 33% are videos and 67% are photos. Notably, photos tend to get 5.5x more engagement than videos. Content shows up about every 12 days. Captions lean moderate, averaging 438 characters.
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thrillist
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