timber_structures
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@timber_structures

Jonny & Mary Briggs

Public
12
Posts
8.2K
Followers
1.4K
Following

Designing and building traditional oak frames at our Cumbrian workshop

www.jonny-briggs.co.uk/
12 posts analyzed

@timber_structures Profile Analysis Summary

Based on the last 12 posts

When we look at how timber_structures's audience interacts with their content, we see an engagement rate of 0.65% — that's about 49 likes and 4 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be detailed, averaging around 536 characters.

Key Metrics

8.2K

Followers

1.4K

Following

12

Total Posts

0.65%

Engagement Rate

49

Avg Likes

4

Avg Comments

Authority Score

31/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

8,175 followers

Engagement
8/30

0.65% engagement rate

Content
7/20

12 posts, 4 avg comments

Growth
7/15

5.8:1 follower ratio

Trust
2/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

588

Total Likes

51

Total Comments

Engagement Rate

0.65%vs 5% (avg)
-87%

Your engagement rate is 87% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

49vs 500 (avg)
-90%

Your average likes are 90% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

4vs 25 (avg)
-83%

Your comments are 83% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.5

Posts per day

Average

4

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
15411

Last weeks install, an outdoor entertaining area with stunning views along the Annan river and the c...

View on Instagram
Content
Video
Most Comments
6516

Some days don’t always go to plan! But with a bottle jack and gravel it came out! #manitou #barnco...

View on Instagram
Content
Video
High Performer
9516

We had a letter from planning enforcement last week 😬 They’ve finally realised we’re living in our ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 154 likes on average.

Content Type Analysis

Content Distribution

58%
42%
Videos (7)Photos (5)

Videos

Avg Likes40
Avg Comments6

Photos

Better
Avg Likes62
Avg Comments2

Photos outperform videos by 18 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">11.6</span>%

Likes Trend

+5.6%

Before: 48 avg

After: 50 avg

Comments Trend

+118.8%

Before: 3 avg

After: 6 avg

Total Engagement

+11.6%

Before: 50 avg

After: 56 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
6
101-500 chars
Long
6
500+ chars
MediumBest
Likes49
Comments5
Long
Likes49
Comments4

Average caption length: 536 characters. Medium captions (101-500 chars) perform best with 54 avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes49
Avg Comments4

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#yorkshiredales×5#barnconversion×5#renovation×3#holidaycottage×2#listedbuilding×2#groundworks×2#timberframe×2#oakframe×2#manitu×1#extension×1

Average 4.8 hashtags per post. Posts with hashtags get 53 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 8.2K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.171

Good

Engagement Rate

0.65%

Below average

Total Followers

8.2K

Following 1.4K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 5-10% benchmark for micro accounts
  • Average of 49 likes and 4 comments per post

Hashtags & Captions

Top Hashtags

#yorkshiredales(5)
#barnconversion(5)
#renovation(3)
#holidaycottage(2)
#listedbuilding(2)
#groundworks(2)

Based on 12 recent posts

Top Caption Words

house(8)
week(6)
land(5)
getting(5)
last(5)
way(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional47% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance89%

Photography & Art

Focus on visual storytelling and artistic content

Relevance78%

Business & Motivation

Entrepreneurship and motivational content

Relevance78%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English86%
Portuguese10%
German3%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post147

Estimated based on average engagement × 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 147 accounts.

Best Time to Post

Best performing time: Sunday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @timber_structures's recent content

@timber_structures's engagement rate of 0.65% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.

Best performing photo generated 3.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 536 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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