timely
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@timely

Timely Appointment Software

PublicSoftware Company
12
Posts
26K
Followers
5.7K
Following

Booked. Paid. And back to what you love πŸ’• The all-in-one system for beauty & hair professionals ✨ Start your free 14-day trial πŸ‘‡

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12 posts analyzed

@timely Profile Analysis Summary

Based on the last 12 posts

When we look at how timely's audience interacts with their content, we see an engagement rate of 0.14% β€” that's about 33 likes and 4 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 1.4x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 33 days β€” a infrequent rhythm. Captions tend to be detailed, averaging around 513 characters.

Key Metrics

26K

Followers

5.7K

Following

12

Total Posts

0.14%

Engagement Rate

33

Avg Likes

4

Avg Comments

Authority Score

30/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

25,980 followers

Engagement
2/30

0.14% engagement rate

Content
10/20

12 posts, 4 avg comments

Growth
5/15

4.6:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

391

Total Likes

49

Total Comments

Engagement Rate

0.14%vs 2.5% (avg)
-94%

Your engagement rate is 94% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

33vs 2,000 (avg)
-98%

Your average likes are 98% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

4vs 80 (avg)
-95%

Your comments are 95% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
1249

We love seeing how Timely helps Helina keep her days booked, organised, and flowing. Now we want to ...

View on Instagram
Content
Video
Most Comments
4618

You're what keeps your clients coming through the door. Timely just helps you make their experience ...

View on Instagram
Content
High Performer
632

Serving looks + industry truths πŸ”₯ #timely #metgala #memes #salonculture #beautyhumor

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 124 likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Better
Avg Likes34
Avg Comments5

Photos

Avg Likes27
Avg Comments1

Videos outperform photos by 11 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">77.4</span>%

Likes Trend

-76.7%

Before: 53 avg

After: 12 avg

Comments Trend

-83.3%

Before: 7 avg

After: 1 avg

Total Engagement

-77.4%

Before: 60 avg

After: 14 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
8
101-500 chars
Long
3
500+ chars
ShortBest
Likes63
Comments2
Medium
Likes19
Comments4
Long
Likes59
Comments6

Average caption length: 513 characters. Short captions (1-100 chars) perform best with 65 avg engagements.

Hashtag Performance

With Hashtags

Better

11

posts

Avg Likes34
Avg Comments4
#Μ·

Without Hashtags

1

posts

Avg Likes18
Avg Comments2

Most Used Hashtags

#timelyΓ—11#salonsoftwareΓ—4#beautyappointmentsΓ—4#thisishowitimelyΓ—3#onlinebookingsΓ—3#beautybookingsΓ—2#salonownersΓ—2#perksΓ—1#discountsΓ—1#customerprogrammeΓ—1

Average 4.7 hashtags per post. Posts with hashtags get 18 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 26K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.219

Good

Engagement Rate

0.14%

Below average

Total Followers

26K

Following 5.7K
Profile Insights
  • β€’ Good ratio - more followers than following
  • β€’ Engagement rate is below the 3-5% benchmark for small accounts
  • β€’ Average of 33 likes and 4 comments per post

Hashtags & Captions

Top Hashtags

#timely(11)
#salonsoftware(4)
#beautyappointments(4)
#thisishowitimely(3)
#onlinebookings(3)
#beautybookings(2)

Based on 12 recent posts

Top Caption Words

timely(9)
business(7)
online(7)
christophe(5)
robin(5)
industry(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional54% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Beauty & Skincare

Beauty tips and skincare routines

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance51%

Travel & Adventure

Content related to travel destinations and adventures

Relevance15%

Family & Relationships

Content about family and relationships

Relevance15%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English89%
Portuguese6%
German3%
Turkish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post98

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 98 accounts.

Best Time to Post

Best performing time: Tuesday 8am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @timely's recent content

@timely's engagement rate of 0.14% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 33 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 3.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 513 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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