tinymorton
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@tinymorton

Dwayne Morton ๐Ÿ€

PublicLocal business
12
Posts
6.1K
Followers
1.3K
Following

Dwayne โ€œTinyโ€ Morton ๐Ÿ€ NYS Hall of Fame Coach Building Student-Athletes On & Off the Court NIL | Leadership, Legacy ๐Ÿ‘‡ Mentoring the next generation

12 posts analyzed

@tinymorton Profile Analysis Summary

Based on the last 12 posts

When we look at how tinymorton's audience interacts with their content, we see an engagement rate of 5.39% โ€” that's about 295 likes and 36 comments per post on average. This lines up well with the 5% average for accounts with 1K-10K followers โ€” a solid, steady performance.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 3.5x more interaction than photos โ€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 4 days โ€” a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 174 characters.

Key Metrics

6.1K

Followers

1.3K

Following

12

Total Posts

5.39%

Engagement Rate

295

Avg Likes

36

Avg Comments

Authority Score

49/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

6,140 followers

Engagement
24/30

5.39% engagement rate

Content
10/20

12 posts, 36 avg comments

Growth
5/15

4.6:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

3.5K

Total Likes

432

Total Comments

Engagement Rate

5.39%vs 5% (avg)
On par

Your engagement rate is on par with the Nano (1K-10K) average. You're performing as expected for your follower tier.

Avg. Likes per Post

295vs 500 (avg)
-41%

Your average likes are 41% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

36vs 25 (avg)
+44%

Your comment rate exceeds the Nano (1K-10K) average by 44%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.3

Posts per day

Average

2

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
1.7K238

BIG TIME WILLIE @slicemorton_2xwinner ๐Ÿ˜‚๐Ÿ˜‚ FULL INTERVIEW OUT NOW CLICK THE LINK IN BIO ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ

View on Instagram
Content
Video
High Performer
645130

TINY MORTON ๐Ÿ How does a coach like @tinymorton someone who helped build a program from the ground...

View on Instagram
Content
High Performer
4269

Presents: Salute to all the coaches who came down on Saturday to the @brevoortbasketballleague youth...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1.7K likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Better
Avg Likes493
Avg Comments75

Photos

Avg Likes154
Avg Comments8

Videos outperform photos by 406 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">39.5</span>%

Likes Trend

-39.4%

Before: 368 avg

After: 223 avg

Comments Trend

-40.6%

Before: 45 avg

After: 27 avg

Total Engagement

-39.5%

Before: 413 avg

After: 250 avg

Caption Length Analysis

Caption Length Distribution

No Caption
1
0 chars
Short
5
1-100 chars
Medium
6
101-500 chars
Long
500+ chars
No Caption
Likes55
Comments2
ShortBest
Likes415
Comments52
Medium
Likes236
Comments28

Average caption length: 160 characters. Short captions (1-100 chars) perform best with 467 avg engagements.

Hashtag Performance

With Hashtags

7

posts

Avg Likes148
Avg Comments7
#ฬท

Without Hashtags

Better

5

posts

Avg Likes502
Avg Comments77

Most Used Hashtags

#thaothersideofwinninร—4#b4bร—4#nycbasketballร—4#explorepageโœจร—2#nycร—2#basketballheadzzร—2#instaร—1#explorepageร—1#basketballparentsร—1#basketparentsร—1

Average 2.2 hashtags per post. Posts without hashtags perform 424 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 6.1K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.219

Good

Engagement Rate

5.39%

Above average

Total Followers

6.1K

Following 1.3K
Profile Insights
  • โ€ข Good ratio - more followers than following
  • โ€ข Engagement rate is above the 5-10% benchmark for micro accounts
  • โ€ข Average of 295 likes and 36 comments per post

Hashtags & Captions

Top Hashtags

#thaothersideofwinnin(4)
#b4b(4)
#nycbasketball(4)
#explorepageโœจ(2)
#nyc(2)
#basketballheadzz(2)

Based on 12 recent posts

Top Caption Words

out(4)
full(4)
program(3)
basketball(3)
presents(2)
coaches(2)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative39% dominant+Energetic & Driven

The overall tone of this profile's content leans towards neutral & informative with elements of energetic & driven.

Travel & Adventure

Content related to travel destinations and adventures

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance33%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance22%

Family & Relationships

Content about family and relationships

Relevance11%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English84%
Portuguese13%
German2%
Turkish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelHigh

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post886

Estimated based on average engagement ร— 3

Audience Summary

This growing account shows high engagement with primarily English content. Average post reaches an estimated 886 accounts.

Best Time to Post

Best performing time: Monday 8am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @tinymorton's recent content

@tinymorton's engagement rate of 5.39% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 5.7x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 174 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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