@tomholland2013
Tom Holland
@berobrewing founder
@tomholland2013 Profile Analysis Summary
Based on the last 12 posts
When we look at how tomholland2013's audience interacts with their content, we see an engagement rate of 4.67% — that's about 3M likes and 16.7K comments per post on average. Compared to similar accounts in the 1M+ follower range (where the average sits around 1.2%), this is 289% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos.
On the posting side, new content shows up about every 21 days — a infrequent rhythm. Captions tend to be concise, averaging around 140 characters.
Key Metrics
63.8M
Followers
336
Following
1.3K
Total Posts
4.67%
Engagement Rate
3M
Avg Likes
16.7K
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
63,804,711 followers
4.67% engagement rate
1311 posts, 16675 avg comments
189895.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
35.6M
Total Likes
200.1K
Total Comments
Engagement Rate
Your engagement rate is 289% above the Mega (1M+) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 3604% above the Mega (1M+) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Mega (1M+) average by 1012%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
A brand new day starts now. I can’t wait to share this movie with you. Watch the official trailer fo...
View on Instagram
I honestly couldn’t be more excited for you to see this movie and believe me when I say it’s gonna f...
View on InstagramAnalyzed 12 posts. Top content receives 13.7M likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 442.1K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">70.1</span>%
Likes Trend
+69.6%
Before: 2.2M avg
After: 3.7M avg
Comments Trend
+220.0%
Before: 7.9K avg
After: 25.4K avg
Total Engagement
+70.1%
Before: 2.2M avg
After: 3.8M avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 140 characters. Medium captions (101-500 chars) perform best with 3.3M avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts with hashtags get 2.2M more avg engagements.
Growth Indicators
Account Classification
Celebrity InfluencerWith 63.8M followers, this account falls in the Celebrity category (10M+). Typical engagement for this tier: 0.1-0.2%
Following/Followers
0.000
ExcellentEngagement Rate
4.67%
Above averageTotal Followers
63.8M
Following 336- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.1-0.2% benchmark for celebrity accounts
- • Average of 3M likes and 16.7K comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Food & Cuisine
Food-related content and culinary experiences
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 8.9M accounts.
Best Time to Post
Best performing time: Wednesday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @tomholland2013's recent content
@tomholland2013's engagement rate of 4.67% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 21 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 140 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.