@tomstuartsmith
Tom Stuart-Smith
Landscape Architect and Garden Designer
@tomstuartsmith Profile Analysis Summary
Based on the last 12 posts
When we look at how tomstuartsmith's audience interacts with their content, we see an engagement rate of 1.09% — that's about 2K likes and 27 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 1.4x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 668 characters.
Key Metrics
184.4K
Followers
606
Following
12
Total Posts
1.09%
Engagement Rate
2K
Avg Likes
27
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
184,376 followers
1.09% engagement rate
12 posts, 27 avg comments
304.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
23.8K
Total Likes
324
Total Comments
Engagement Rate
Your engagement rate is 39% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 75% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 89% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
Another tulip moment - I know it’s a bit of a repeat but they are rather glorious
View on Instagram
The plant library this morning. Bearded Iris getting under way. If you want to visit the best way ...
View on Instagram
A miscellany from a beautiful week with a lot of sun. 1-2 Naturalised cowslips and pulsatilla and t...
View on InstagramAnalyzed 12 posts. Top content receives 5.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 759 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">43.1</span>%
Likes Trend
-42.9%
Before: 2.5K avg
After: 1.4K avg
Comments Trend
-55.4%
Before: 37 avg
After: 17 avg
Total Engagement
-43.1%
Before: 2.6K avg
After: 1.5K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 668 characters. Short captions (1-100 chars) perform best with 3.9K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 2K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 184.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.003
ExcellentEngagement Rate
1.09%
Above averageTotal Followers
184.4K
Following 606- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 2K likes and 27 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Food & Cuisine
Food-related content and culinary experiences
Beauty & Skincare
Beauty tips and skincare routines
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 5.9K accounts.
Best Time to Post
Best performing time: Thursday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @tomstuartsmith's recent content
@tomstuartsmith's engagement rate of 1.09% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 668 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.