@townsofmorris
Towns Of: Morris County, NJ
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@townsofmorris Profile Analysis Summary
Based on the last 12 posts
When we look at how townsofmorris's audience interacts with their content, we see an engagement rate of 2.56% β that's about 742 likes and 77 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers β a solid, steady performance.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 1.6x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 4 days β a moderately consistent rhythm. Captions tend to be detailed, averaging around 814 characters.
Key Metrics
32K
Followers
1.1K
Following
12
Total Posts
2.56%
Engagement Rate
742
Avg Likes
77
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
32,017 followers
2.56% engagement rate
12 posts, 77 avg comments
29.1:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8.9K
Total Likes
922
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 63% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment engagement is typical for Micro (10K-100K) accounts. Maintain your current interaction strategy.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Have you heard? State police said the crash happened near Exit 34B when a Chevrolet reversing on t...
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Have you heard? ICE activity was reported this morning at around 9 AM in front of the courthouse in...
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Are you participating? βMay Day Strongβ is a nationwide protest effort planned for May 1, inspired...
View on InstagramAnalyzed 12 posts. Top content receives 2.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 379 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">25.4</span>%
Likes Trend
+31.2%
Before: 642 avg
After: 843 avg
Comments Trend
-18.5%
Before: 85 avg
After: 69 avg
Total Engagement
+25.4%
Before: 727 avg
After: 912 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 814 characters. Long captions (500+ chars) perform best with 829 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.8 hashtags per post. Posts with hashtags get 819 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 32K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.034
ExcellentEngagement Rate
2.56%
Below averageTotal Followers
32K
Following 1.1K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 742 likes and 77 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 2.2K accounts.
Best Time to Post
Best performing time: Thursday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @townsofmorris's recent content
@townsofmorris's engagement rate of 2.56% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 3.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 814 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.