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umass's engagement rate sits at 2.20%. That's 22% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) β a sign of a genuinely connected audience.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 3.3x more engagement than videos. Captions lean moderate, averaging 251 characters.
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UMass Amherst
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#UMassAmherst is the largest public research university in New England with top-ranked academics. Community Guidelines: ...