umass's engagement rate sits at 1.18%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, photos tend to get 1.6x more engagement than videos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean moderate, averaging 347 characters.