@umd_phpce
UMD PHPCE
Welcome to the Office of Public Health Practice & Community Engagement at the UMD School of Public Health!🏫🐢
@umd_phpce Profile Analysis Summary
Based on the last 12 posts
When we look at how umd_phpce's audience interacts with their content, we see an engagement rate of 4.86% — that's about 18 likes and 0 comments per post on average. This lines up well with the 5% average for accounts with 1K-10K followers — a solid, steady performance.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 53 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 406 characters.
Key Metrics
367
Followers
530
Following
12
Total Posts
4.90%
Engagement Rate
18
Avg Likes
0
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
367 followers
4.86% engagement rate
12 posts, 0 avg comments
0.7:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
211
Total Likes
3
Total Comments
Engagement Rate
Your engagement rate is on par with the Nano (1K-10K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 96% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
National Public Health Week is April 6-10! Swipe to see flyers from some of the many events taking ...
View on Instagram
Hi everyone! I am Madelyn, and I am doing our Tuesday Takeover. I hope you enjoy watching my very re...
View on Instagram
Welcome back, everyone! We want to wish you all good luck this semester. Here is our OPHPCE staff! O...
View on InstagramAnalyzed 12 posts. Top content receives 56 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 3 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">36.6</span>%
Likes Trend
-38.9%
Before: 22 avg
After: 13 avg
Comments Trend
+0.0%
Before: 0 avg
After: 1 avg
Total Engagement
-36.6%
Before: 22 avg
After: 14 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 406 characters. Long captions (500+ chars) perform best with 20 avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 2.1 hashtags per post. Posts without hashtags perform 13 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 367 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
1.444
PoorEngagement Rate
4.86%
Below averageTotal Followers
367
Following 530- • Following exceeds followers - may indicate follow-back strategy
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 18 likes and 0 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Fitness & Health
Posts about fitness, workouts, and healthy living
Business & Motivation
Entrepreneurship and motivational content
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
Under 1K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows high engagement with primarily English content. Average post reaches an estimated 53 accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @umd_phpce's recent content
@umd_phpce's engagement rate of 4.86% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 53 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 406 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.