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umichfootball's engagement rate sits at 0.59%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 50% are videos and 50% are photos. Captions lean concise, averaging 61 characters.
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Michigan Football
12 National Championships. 45 Big Ten Championships. 3 Heisman Trophy Winners. 89 Consensus All-Americans.