umsoc's engagement rate sits at 32.01%. That's 540% above what you'd typically see for accounts with 1K-10K followers (average 5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 2.6x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 202 characters.