united's engagement rate sits at 2.61%. That's 117% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 5.5x more engagement than photos. Content shows up about every 16 days. Captions lean moderate, averaging 320 characters.