universalmusicsgr's engagement rate sits at 9.90%. That's 296% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 14.5x more engagement than photos. Content shows up about every 4 days. Captions lean moderate, averaging 381 characters.