universalrobots
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@universalrobots

Universal Robots

Public
12
Posts
115.2K
Followers
265
Following

We want to create a world where people work with robots, not like robots 🦾

urrobots.com/UR30IG
12 posts analyzed

@universalrobots Profile Analysis Summary

Based on the last 12 posts

When we look at how universalrobots's audience interacts with their content, we see an engagement rate of 0.14% β€” that's about 162 likes and 1 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 100% of recent posts are videos and 0% are photos.

On the posting side, new content shows up roughly every 3 days β€” a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 273 characters.

Key Metrics

115.2K

Followers

265

Following

12

Total Posts

0.14%

Engagement Rate

162

Avg Likes

1

Avg Comments

Authority Score

39/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

115,168 followers

Engagement
2/30

0.14% engagement rate

Content
0/20

12 posts, 1 avg comments

Growth
15/15

434.6:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

1.9K

Total Likes

17

Total Comments

Engagement Rate

0.14%vs 1.8% (avg)
-92%

Your engagement rate is 92% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

162vs 8,000 (avg)
-98%

Your average likes are 98% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 250 (avg)
-99%

Your comments are 99% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.4

Posts per day

Average

2

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
3413

A workstation like this is no problem when you have a reach of 1750 mm. β†’ Welding cobot from @thg...

View on Instagram
Content
Video
Most Comments
1385

ROI in 90 days @centerlinebrackets expected their @vectis_automation Cobot Welding Tool to pay f...

View on Instagram
Content
Video
High Performer
2913

Upside-down welding πŸ™ƒ This UR20 Cobot Welder from @hirebotics is able to cover a big area with its...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 341 likes on average.

Content Type Analysis

Content Distribution

100%
Videos (12)Photos (0)

Videos

Better
Avg Likes162
Avg Comments1

Photos

Avg Likes0
Avg Comments0

Videos outperform photos by 163 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">40.3</span>%

Likes Trend

-40.4%

Before: 203 avg

After: 121 avg

Comments Trend

-30.0%

Before: 2 avg

After: 1 avg

Total Engagement

-40.3%

Before: 205 avg

After: 122 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
10
101-500 chars
Long
1
500+ chars
Short
Likes83
Comments2
Medium
Likes164
Comments2
LongBest
Likes226
Comments0

Average caption length: 273 characters. Long captions (500+ chars) perform best with 226 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#Μ·

Without Hashtags

Better

12

posts

Avg Likes162
Avg Comments1

Average 0.0 hashtags per post. Posts without hashtags perform 163 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 115.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.002

Excellent

Engagement Rate

0.14%

Below average

Total Followers

115.2K

Following 265
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 1-3% benchmark for medium accounts
  • β€’ Average of 162 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

welding(9)
cobot(6)
quality(5)
welds(5)
robots(4)
weld(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional56% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Travel & Adventure

Content related to travel destinations and adventures

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Beauty & Skincare

Beauty tips and skincare routines

Relevance100%

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance50%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English89%
Portuguese10%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post487

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 487 accounts.

Best Time to Post

Best performing time: Tuesday 4am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @universalrobots's recent content

@universalrobots's engagement rate of 0.14% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 2.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 273 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

Explore Similar Public Profiles

Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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