up.mbt's engagement rate sits at 1.20%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 17% are videos and 83% are photos. Notably, videos tend to get 3.2x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 286 characters.