@upcycle_kit
Upcycle_kit Repair Don't Replace
Saving outdoor kit from landfill by giving it a new lease of life β»οΈ Supporting the outdoors community to try DIY repairing βοΈ Contact me 4 advice
@upcycle_kit Profile Analysis Summary
Based on the last 12 posts
When we look at how upcycle_kit's audience interacts with their content, we see an engagement rate of 0.93% β that's about 305 likes and 25 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 1.3x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 14 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 345 characters.
Key Metrics
35.3K
Followers
2K
Following
12
Total Posts
0.94%
Engagement Rate
305
Avg Likes
25
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
35,282 followers
0.93% engagement rate
12 posts, 25 avg comments
17.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.7K
Total Likes
297
Total Comments
Engagement Rate
Your engagement rate is 63% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 85% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 69% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
What do you do when your waterproof jacket falls apart after washing it ? 1. Don't panic 2. Then re-...
View on Instagram
Today's hack is ..... Cleaning up your Hiking Boots β οΈ Yep - simple store cupboard ingredients to k...
View on Instagram
This is my long guide how to iron a waterproof jacket- For everyone that asked for the specific deta...
View on InstagramAnalyzed 12 posts. Top content receives 1.8K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 89 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">177.7</span>%
Likes Trend
+211.4%
Before: 148 avg
After: 461 avg
Comments Trend
-12.0%
Before: 26 avg
After: 23 avg
Total Engagement
+177.7%
Before: 175 avg
After: 485 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 345 characters. Medium captions (101-500 chars) perform best with 349 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 3.8 hashtags per post. Posts with hashtags get 330 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 35.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.057
ExcellentEngagement Rate
0.93%
Below averageTotal Followers
35.3K
Following 2K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 305 likes and 25 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Nature & Environment
Posts featuring natural landscapes and wildlife
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 914 accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @upcycle_kit's recent content
@upcycle_kit's engagement rate of 0.93% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 14 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 5.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 345 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.