upfront's engagement rate sits at 5.30%. That's 194% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 1.7x more engagement than photos. Content shows up about every 8 days. Captions lean moderate, averaging 376 characters.