@uppermichiganssource
TV6 & FOX UP | WLUC
WLUC - TV6 & FOX UP - working to bring you photos and news from around Michigan's Upper Peninsula. #SomeplaceSpecial
@uppermichiganssource Profile Analysis Summary
Based on the last 12 posts
When we look at how uppermichiganssource's audience interacts with their content, we see an engagement rate of 0.10% — that's about 27 likes and 1 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 1.5x more interaction than photos — worth noting for anyone studying this account's strategy.
Key Metrics
28.3K
Followers
87
Following
12
Total Posts
0.10%
Engagement Rate
27
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
28,318 followers
0.10% engagement rate
12 posts, 1 avg comments
325.5:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
327
Total Likes
12
Total Comments
Engagement Rate
Your engagement rate is 96% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
6.0
Posts per day
42
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
High school students in Iron County had the chance to show off their hard work on Thursday.18 West I...
View on Instagram
"Kratom" has become a household term in recent months. In March, we told you legislation to prohibit...
View on Instagram
Upper Michigan Today was on island time on Friday! Audrey Stetson and John Redfield got a taste of t...
View on InstagramAnalyzed 12 posts. Top content receives 119 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 11 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">39.3</span>%
Likes Trend
-38.1%
Before: 34 avg
After: 21 avg
Comments Trend
-66.7%
Before: 2 avg
After: 1 avg
Total Engagement
-39.3%
Before: 35 avg
After: 21 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 246 characters. Medium captions (101-500 chars) perform best with 29 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.6 hashtags per post. Posts with hashtags get 1 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 28.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.003
ExcellentEngagement Rate
0.10%
Below averageTotal Followers
28.3K
Following 87- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 27 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Fitness & Health
Posts about fitness, workouts, and healthy living
Nature & Environment
Posts featuring natural landscapes and wildlife
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 82 accounts.
Best Time to Post
Best performing time: Friday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @uppermichiganssource's recent content
@uppermichiganssource's engagement rate of 0.10% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 4.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 246 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.