ups's engagement rate sits at 0.55%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 33% are videos and 67% are photos. Notably, videos tend to get 10.2x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean moderate, averaging 211 characters.