usask_engineering
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@usask_engineering

USask College of Engineering

PublicEducation
12
Posts
3.1K
Followers
146
Following

#EngineersTheWorldNeeds Official Instagram of the USask College of Engineering, home of Canada's most innovative first-year engineering program.

@usask_engineering Profile Analysis Summary

Based on the last 12 posts

When we look at how usask_engineering's audience interacts with their content, we see an engagement rate of 2.77% — that's about 84 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 1.6x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 4 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 453 characters.

Key Metrics

3.1K

Followers

146

Following

12

Total Posts

2.77%

Engagement Rate

84

Avg Likes

1

Avg Comments

Authority Score

36/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
4/25

3,065 followers

Engagement
16/30

2.77% engagement rate

Content
0/20

12 posts, 1 avg comments

Growth
11/15

21.0:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

1K

Total Likes

12

Total Comments

Engagement Rate

2.77%vs 5% (avg)
-45%

Your engagement rate is 45% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

84vs 500 (avg)
-83%

Your average likes are 83% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 25 (avg)
-96%

Your comments are 96% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.3

Posts per day

Average

2

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
2812

USask Engineering’s second-floor computer labs, Alpha, Delta and Gamma, have been transformed into a...

View on Instagram
Content
Video
Most Comments
844

Congratulations to De Wet Luus from William Derby School who was awarded the University of Saskatche...

View on Instagram
Content
Video
High Performer
1500

Curious to what undergraduate engineering capstone projects look like? Join us to see some of the 20...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 281 likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes110
Avg Comments2

Photos

Avg Likes71
Avg Comments0

Videos outperform photos by 41 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">14.3</span>%

Likes Trend

+15.9%

Before: 78 avg

After: 90 avg

Comments Trend

-66.7%

Before: 2 avg

After: 1 avg

Total Engagement

+14.3%

Before: 79 avg

After: 91 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
7
101-500 chars
Long
5
500+ chars
MediumBest
Likes86
Comments1
Long
Likes80
Comments0

Average caption length: 453 characters. Medium captions (101-500 chars) perform best with 87 avg engagements.

Hashtag Performance

With Hashtags

Better

3

posts

Avg Likes119
Avg Comments2

Without Hashtags

9

posts

Avg Likes72
Avg Comments1

Most Used Hashtags

#usask×2#usaskfuturestudents×2#usaskscolarships×2#beyoubewhattheworldneeds×2#engineerstheworldneeds×1

Average 0.8 hashtags per post. Posts with hashtags get 48 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 3.1K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.048

Excellent

Engagement Rate

2.77%

Below average

Total Followers

3.1K

Following 146
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 5-10% benchmark for micro accounts
  • Average of 84 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#usask(2)
#usaskfuturestudents(2)
#usaskscolarships(2)
#beyoubewhattheworldneeds(2)
#engineerstheworldneeds(1)

Based on 12 recent posts

Top Caption Words

engineering(15)
usask(9)
students(7)
capstone(6)
innovation(5)
entrance(5)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional54% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance38%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance31%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance19%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English87%
Portuguese8%
German3%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post252

Estimated based on average engagement × 3

Audience Summary

This growing account shows average engagement with primarily English content. Average post reaches an estimated 252 accounts.

Best Time to Post

Best performing time: Tuesday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @usask_engineering's recent content

@usask_engineering's engagement rate of 2.77% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.

Best performing photo generated 3.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 453 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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