@vailgov
Town of Vail - Government
This is the official government account of the Town of Vail | vail.gov ❄️ 🏔 ☀️ #townofvail
@vailgov Profile Analysis Summary
Based on the last 12 posts
When we look at how vailgov's audience interacts with their content, we see an engagement rate of 0.61% — that's about 43 likes and 2 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 924 characters.
Key Metrics
7.3K
Followers
579
Following
1.1K
Total Posts
0.61%
Engagement Rate
43
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
7,326 followers
0.61% engagement rate
1119 posts, 2 avg comments
12.7:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
513
Total Likes
24
Total Comments
Engagement Rate
Your engagement rate is 88% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 91% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 92% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
3
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Heads up! The Ford Park Parking Lot will be closed on Wednesday, March 18 through Monday, March 23 t...
View on Instagram
Last week Timber Ridge Village celebrated the placement of the final modular! With Building A alread...
View on Instagram
Thank you to everyone who came out for the Town of Vail Annual Community Meeting on Tuesday! It's al...
View on InstagramAnalyzed 12 posts. Top content receives 121 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 10 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">5.4</span>%
Likes Trend
-7.9%
Before: 45 avg
After: 41 avg
Comments Trend
+66.7%
Before: 2 avg
After: 3 avg
Total Engagement
-5.4%
Before: 46 avg
After: 44 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 924 characters. Medium captions (101-500 chars) perform best with 49 avg engagements.
Hashtag Performance
With Hashtags
1
posts
Without Hashtags
11
posts
Most Used Hashtags
Average 0.1 hashtags per post. Posts without hashtags perform 17 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 7.3K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.079
ExcellentEngagement Rate
0.61%
Below averageTotal Followers
7.3K
Following 579- • Very influential - follows far fewer than followers
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 43 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows low engagement with primarily English content. Average post reaches an estimated 128 accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @vailgov's recent content
@vailgov's engagement rate of 0.61% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 924 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.