@variabrewing
Varia Brewing
β’2026 SCA Best New Product Award. β’2022 SCAJ Good Design Product Award. β’2021 SCA Best New Product Award. The future of coffee brewing in your hands.
@variabrewing Profile Analysis Summary
Based on the last 12 posts
When we look at how variabrewing's audience interacts with their content, we see an engagement rate of 0.44% β that's about 215 likes and 14 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 1.6x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days β a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 284 characters.
Key Metrics
52.4K
Followers
791
Following
12
Total Posts
0.44%
Engagement Rate
215
Avg Likes
14
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
52,351 followers
0.44% engagement rate
12 posts, 14 avg comments
66.2:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.6K
Total Likes
171
Total Comments
Engagement Rate
Your engagement rate is 82% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 89% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 82% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
3
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Bright skies, elevated vibes, and an exceptional spro π« Our 9Barista review lands soon, stay tuned...
View on Instagram
Send this to someone who is "waiting for a sign" to buy a new machine. This is the sign. The crema i...
View on Instagram
Best New Product β World of Coffee San Diego 2026 Varia VS4 has been awarded Best New Product in Co...
View on InstagramAnalyzed 12 posts. Top content receives 952 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 92 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">63.9</span>%
Likes Trend
-63.5%
Before: 315 avg
After: 115 avg
Comments Trend
-70.5%
Before: 22 avg
After: 7 avg
Total Engagement
-63.9%
Before: 337 avg
After: 122 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 284 characters. Long captions (500+ chars) perform best with 341 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 3.8 hashtags per post. Posts with hashtags get 22 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 52.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.015
ExcellentEngagement Rate
0.44%
Below averageTotal Followers
52.4K
Following 791- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 215 likes and 14 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 645 accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @variabrewing's recent content
@variabrewing's engagement rate of 0.44% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 4.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 284 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.